MUMBAI: After receiving complaints from consumers over Hindustan Unilever (HUL)’s Rin ad campaign, the Advertising Standards Council of India (Asci), the watchdog of the Indian ad industry, is examining the issue.
 
In its high-voltage television commercial, HUL compared the superior washing powers of its brand Rin to Tide from the P&G stable. HUL is running a small ticker in its new ad campaign for Rin which says, “Attested by independent labs.”
 
Asci secretary general Alan Collaco said, "A complaint has been registered against the Rin ad. The ASCI‘s Consumer Complaints Council will meet on 23rd March to discuss the matter."
 
Meanwhile P&G is said to be planning to take HUL to court as its detergent brand Tide has been depitcted negatively in the HUL ad for Rin. It could also launch a new ad campaign as a counter measure.