MUMBAI: The Advertising Standards Council of India (ASCI) has pulled mobile service operators Reliance Communication and Idea Cellular for running misleading ad campaigns for the period from July to October 2009.
 
ASCI has said that Reliance Communications‘ television campaign (TVC) of ‘fastest mobile broadband service in India‘ has failed to substantiate its claim, after comparing data of other mobile services.
 
Another Telecom operator Idea Cellular has been pulled up for its TVC ‘Walk When you Talk.‘ According to ASCI, the TVC encouraged unsafe act of talking on the phone while walking on the road.