MUMBAI: At the board meeting of The Advertising Standards Council of India (ASCI) held after the AGM on Thursday, the former vice-chairman of Confederation of Indian Alcoholic Beverage Companies (CIABC) Abanti Sankaranarayanan was unanimously elected as the chairman of the board of ASCI.

Sankaranarayanan, who is also the chief strategy and corporate affairs officer at Diageo India, and member of its executive committee, said, “It’s heartening to see ASCI’s relentless efforts being recognised by the judicial body, regulators and government bodies and we shall take all efforts to continue to keep it so."

She added: "Core to ASCI’s mission to ensure protection of the interests of consumers, through supporting fairness in advertising, ASCI shall carry on to keep true with its consumer focused tagline, “So you can trust advertising.”