MAM

×

ASCI reports 732 complaints of misleading AYUSH ads

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/08/asci.jpg?itok=-gmohL9T

MUMBAI: Ministry of AYUSH had signed a memorandum of understanding with Advertising Standards Council of India (ASCI), for suo moto monitoring of Ayush advertisements appearing in print and TV media and reported 732 complaints in the period 20 January 2017 to 19 January 2018. The ministry has been receiving written and online complaints of misleading advertisements of Ayush medicines including herbal medicines/products.

Six states/UTs including Delhi, Maharashtra, Gujarat, Kerala, Karnataka and Chandigarh have reported 573 instances of such misleading advertisement during the last three years, Minister of State (Independent Charge) for AYUSH, Shripad Yesso Naik said in a written reply to a question in Rajya Sabha on Tuesday.

Such complaints are also registered in the GAMA (Grievances Against Misleading Advertisements) portal maintained by the Department of Consumer Affairs (DoCA). About 809 complaints of advertisements pertaining to Ayush and herbal medicines/products have been received during the period from April 2015 to March 2018.

The provisions of Rule 158-B of the Drugs & Cosmetics Rules, 1945 provide for pilot studies for generating proof of safety and effectiveness for grant of licence to manufacture for sale certain categories of Ayurveda, Siddha and Unani drugs. As such the terms ‘herbal medicines’ and ‘clinical trials’ are not provided or prescribed in the provisions of Drugs & Cosmetics Act, 1940 and Rules thereunder pertaining to ASU drugs but certain complaints received in the Ministry referred to these aspects.  

Two incidents of death have come to the notice of Ministry of AYUSH after consuming herbal medicines/products, one in Tamil Nadu and one in Kerala.

In order to check the veracity of misleading advertisements and claims of AYUSH products, the government has taken following steps-

I. State governments have been directed for appointing Gazetted Officers under section 8 (1) of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 to  enter, search any premises  or examine or seize any record which contravenes any provisions of the Act. About 621 Gazetted officers for this purpose are reported to have been appointed in 22 states. 

II. Complaints of misleading advertisements of Ayurvedic, Siddha, Unani and Homoeopathic medicines are forwarded to the concerned State Licensing Authorities for action in accordance with the provisions of Drugs & Cosmetics Act, 1940 and Rules thereunder and Drugs & Magic Remedies (Objectionable Advertisements) Act, 1954 and Rules thereunder. Out of the 809 complaints reflected on GAMA portal, about 274 complaints have been resolved and 585 complaints forwarded to concerned state authorities for appropriate action in accordance with the legal provisions. States have reported action taken by them against the defaulters.

III. Ministry of AYUSH signed MoU with Advertising Standards Council of India (ASCI) to undertake monitoring of the misleading AYUSH –related advertisements appearing in print and TV media and bring the instances of improper advertisements to the notice of the State Regulatory Authorities for taking necessary action. ASCI reported that 233 alleged advertisements were rectified or withdrawn by the advertisers and about 456 complaints were escalated to the state regulators for appropriate action.

IV. On the request of Ministry of AYUSH, Ministry of Information & Broadcasting issued an advisory to all media channels to ensure strict compliance of the provisions of Drugs & Cosmetics Act, 1940 and Drugs & Magic Remedies (Objectionable Advertisements) Act, 1954 in respect of AYUSH health products/drugs being advertised. TV channels have been advised to advertise only those AYUSH products, which have valid manufacturing license.

V. Provision of surveillance of AYUSH advertisements has been kept in the central scheme implemented for safety monitoring of ayurvedic, siddha, unani and homeopathy drugs under the pharmavigilance initiative. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/dailly_hunt.jpg?itok=vGDJqXNi
Dailyhunt launches fun, quirky new benefits campaign targeting youth

Bengaluru: Dailyhunt , India’s #1 local content discovery platform, recently announced its new multimedia campaign, ‘#DailyhuntHaiNa’. The campaign reaches out to the millennials across Bharat, through fresh, young and quirky videos using humor to connect with them to highlight core benefits of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/true-balads.jpg?itok=ySiRHnSF
Attractive deals and discounts galore at True Balance commerce platform to mark our 73rd Independence Day

New Delhi: True balance in app commerce portal has announced great deals and offers to mark 73rd Independence Day. The sale kicked off on August 1st, 2019 and will run through the month of August. The initial days has seen a lot of traction and good engagement from consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Anngad-Mnchnda.jpg?itok=Uwf_Lb3r
Chimp&z Inc retains Playgard Condoms’ digital mandate

Mumbai: Playgard Condoms owned by one of India’s largest pharmaceutical companies Alkem Laboratories Ltd. has retained Chimp&z Inc, a 360-degree integrated marketing agency as its digital partner for the second year in a row. As per the announcement, Chimp&z Inc will not only be working on...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/seema_kadam.jpg?itok=VjHHBlBY
Los Angeles Tourism appoints first-ever regional director for India market

Mumbai: Los Angeles Tourism & Convention Board (Los Angeles Tourism) is deepening its foothold in the India Market with the appointment of Ms. Seema Kadam as it’s first-ever Regional Director, India. In 2018, Los Angeles welcomed 130,000 visitors from India, an increase of 5.1% year-over-year...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/popox.jpg?itok=qzwqWFmW
POPxo expands its fashion line by launching T-shirt collection

MUMBAI: POPxo, India's largest community for women, decodes millennial fashion by unveiling a new collection of cool T-shirts. This new millennial approved fashion line promises to take care of your glam as well as the ‘Gram. The designs are inspired by content that goes viral on POPxo channels....

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/celio.jpg?itok=0ia3ETEF
Celio is apparel partner of soon to be released movie ‘Saaho’

Celio, the French menswear brand has been chosen to be the apparel partner for the movie ‘Saaho’ scheduled to release on 30th August 2019. Saaho is an Indian action thriller film written and directed by Sujeeth, and produced by UV Creations and T-Series. So for all the movie buffs out there, stand...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/asci.jpg?itok=Iy3Bh3IA
ASCI decisions binding on non-members too: Delhi district court

On the back of the Consumer Protection Act passed in parliament recently comes a District Magistrate Court’s order that ASCI decisions are applicable to members as well as non-members. Until now a large number of advertisers avoided becoming members of ASCI under the mistaken notion that they would...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/aviva-life-insurance.jpg?itok=J1ZiUBFb
Aviva India appoints Ali Onder Lulu as chief distribution officer

Aviva Life Insurance has announced the appointment of Ali Onder Lulu to the position of chief distribution officer for the brand’s India business based out of the company’s Gurgaon HQ. In his role, Lulu will oversee the company’s multiple customer touchpoints through its varied distribution...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Divya_Karani-Salil_Shanker.jpg?itok=EkeZHhp7
dentsu X, Amnet launch India's first Programmatic In-Read Audio campaign for AMFI

dentsu X, the integrated media specialist from the house of Dentsu Aegis Network (DAN), has joined hands with the Group’s programmatic expert, Amnet, to launch India’s first ever In-Read Audio campaign for The Association of Mutual Funds in India (AMFI).

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories