MUMBAI: The Advertising Standards Council of India (Asci) received complaints against 159 advertisements during the fiscal year 2009-10.

The Consumer Complaints Council (CCC) of Asci pulled up 87 advertisements, following which the advertisers had to either withdraw or modify the ad. 
 
The apex self-regulatory body for advertising content raised questions against 77 ads in the truthful and honest category, out of which 58 were upheld.

Source: Asci 
 
On the decency front, there were complaints against 30 ads. Asci, however, upheld only eight of them.

CCC also pulled up 13 ads for breaching the norms of safe practices, while 21 were acquitted. 
 
Eight ads were found guilty for unfair competition, out of 13 complaints.

The information was released by Asci in the second issue of its quarterly magazine, Ezine.

Asci has recently added new set of advertising guidelines for the educational, automobile and food and beverage sectors.