ASCI launches a new online experience

MUMBAI: The Advertising Standards Council of India (ASCI) has launched a newly designed website and aims to be more user-friendly.

The website incorporates an Online Complaint and Monitoring Service (OCMS) which hopes to deliver transparency and speedy resolution of complaints.

Commenting on the new ASCI website and OCMS launch, ASCI chairman Arvind Sharma said, “The new website through its attractive yet simple construct makes it easier for consumers, activists, regulators and industry members to actively participate in ASCI‘s advertising self- regulation process. We also hope that the new facility to track their complaints online will further drive all stakeholders’ confidence in ASCI.”

With the introduction of the OCMS, consumers will now be able to lodge complaints via the new ASCI website, the ASCI Facebook page, email, smartphones, toll free telephone or regular post. Irrespective of how consumers complain, they will receive a complaint tracking number which will help them track the exact status of their complaint on the new ASCI website. Additionally, if they so choose, they can receive regular updates on the status of their complaints via email and/or SMS.  

ASCI’s members will get significant added advantage from the introduction of the OCMS. They are provided with a unique individual login id and password for their OCMS account on the new ASCI website. This will give them a single window to lodge regular and Fast Track complaints or seek Advertising Advice. They can also track the consolidated details of complaints lodged by them and against them. Irrespective of whether they complain online or offline, they will receive a Complaint Tracking number which will help them track the exact status of their complaint via their OCMS account on the new ASCI website. Additionally, if they so choose, they can receive regular updates on the status of their complaints via email.

Non- members of ASCI can also avail of the benefits of the OCMS on the new ASCI website, although their benefits vis-?-vis ASCI Industry Members are limited to lodging and tracking complaints.

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