ASCI: 41 ads come under scanner; 6 withdrawn and 7 modified

MUMBAI: The period between April-June 2009 has seen a total of 41 ads come under the scanner, reveals the latest report from The Advertising Standards Council of India (ASCI). While six ads out of the 41 have been withdrawn, seven have undergone modification.

The ads that have been withdrawn include a television commercial for Videocon Washing Machine, Diageo and Rajasthan Patrika.

According to the report, while Videocon was unable to substantiate the claim that the products qualify to be eco-friendly, the ad for Diageo appeared to be a surrogate ad for a liquor brand. For Rajasthan Patrika, the circulation figures for NaiDunia, Indore and NavDunia, Bhopal, as mentioned in the advertisement were neither certified by ABC nor were the figures ever released by NaiDunia Media. The advertisement also intended to mar the image of competitors.

The period has also seen the discontinuation of United Spirits advertorial, a TVC for Telemax and the Hyundai Motor India ad for Verna.

Meanwhile, the ads that have undergone modification include a TVC for Surya Roshni, a TVC for Bajaj Auto and another ad from Hero Honda.

The Consumer Complaints Council (CCC) has upheld eight ads for the period. These ads are still awaiting assurance from the advertisers/ad agencies ensuring that the claims will not be repeated. The CCC did not uphold 18 ads.

Latest Reads
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories