ASCI: 41 ads come under scanner; 6 withdrawn and 7 modified

MUMBAI: The period between April-June 2009 has seen a total of 41 ads come under the scanner, reveals the latest report from The Advertising Standards Council of India (ASCI). While six ads out of the 41 have been withdrawn, seven have undergone modification.

The ads that have been withdrawn include a television commercial for Videocon Washing Machine, Diageo and Rajasthan Patrika.

According to the report, while Videocon was unable to substantiate the claim that the products qualify to be eco-friendly, the ad for Diageo appeared to be a surrogate ad for a liquor brand. For Rajasthan Patrika, the circulation figures for NaiDunia, Indore and NavDunia, Bhopal, as mentioned in the advertisement were neither certified by ABC nor were the figures ever released by NaiDunia Media. The advertisement also intended to mar the image of competitors.

The period has also seen the discontinuation of United Spirits advertorial, a TVC for Telemax and the Hyundai Motor India ad for Verna.

Meanwhile, the ads that have undergone modification include a TVC for Surya Roshni, a TVC for Bajaj Auto and another ad from Hero Honda.

The Consumer Complaints Council (CCC) has upheld eight ads for the period. These ads are still awaiting assurance from the advertisers/ad agencies ensuring that the claims will not be repeated. The CCC did not uphold 18 ads.

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