MAM

Arunabh Biswas is Candid Marketing associate creative director

MUMBAI: In a bid to expand its digital business division, brand activation agency Candid Marketing has appointed Arunabh Biswas as associate creative director for its Mumbai office.
 
"Biswas‘s experience proves his ability to provide the right direction to our expansion. Over the next year, Candid will be at the forefront of digital activations,"says Candid Marketing VP content & planning Amrita Kumar,


Says Biswas, "Today‘s age of communication is getting increasingly concentrated around the digital world. It is a constant ground of innovation and apt use of knowledge. Candid has been regularly creating campaigns which re-define innovations in the activation space. With its entry into the digital space it has a new aim, the agency bring forth the values that have led it thus far."
 
Prior to this, Biswas was Web Chutney creative consultant. He handled brands like Airtel, Metlife, Maruti Wagon R, KFC and Makemytrip.com.


Over the last year Candid has grown by over 40 per cent, providing on ground activation strategies to clients like HUL, Nokia, ESPN Star Sports, Cadbury, Pepsi, Star TV and Mars Foods.
 

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