MUMBAI: ITV Network has appointed Arti Arora Machama as the new vice president, sales. Machama will be responsible for revenue generation for the broadcast division of ITV Network which includes NewsX, India News National along with five regional news channels.

She will report to ITV Network CEO RK Arora. Her role at the network includes augmenting fresh strategies thereby enhancing the growth in terms of market share as well as revenues for the group channels.

Machama has 14 years of experience in business development. She has worked with brands like Star India, Zee News and BAG network.

Arora said, "We are thrilled to have Arti aboard. In the wake of digitalization and various changes within our organization structure, we are sure that Arti will add immense value to the organization considering her strong leadership skills and extensive experience. We wish her the best for this new challenge."

Machama said "I am delighted to join ITV Network. I look forward to heading revenue operations of ITV network channels and taking them to greater heights."