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Arshiya awards creative account to DDB Mudra

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MUMBAI: Integrated supply chain and logistics infrastructure solutions provider Arshiya International has chosen DDB Mudra as its creative agency following a multi agency.

The agency’s Mumbai office will handle the account, informed a senior level executive at the agency. Lowe Lintas and Ogilvy were among the other agencies involved in the pitch.

The mandate duties include increasing Ashriya’s brand awareness and working to build its brand identity. The primary objective is to spread awareness about the brand and product-related advertising is a secondary goal with TV forming part of the media mix for the upcoming campaign.

Headquartered in India, Arshiya has multinational operations in the logistics and supply chain management space. It is currently involved in the phased investment of approximately $1.6 billion towards creating and pioneering logistics infrastructure within India.

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