MUMBAI: Star India has roped in Arpita Menon to head the media planning and buying team of the network.

Menon will report to Star India EVP and marketing head Gayatri Yadav.

Prior to Star, Menon was managing partner at media analytics company Quantemplate.

She comes with over 18 years of experience in media and advertising across planning, media buying, research and client management. She has worked with companies like 9.9 Media, ABP, Lodestar Universal, Starcom and FCB Ulka.

Menon has also authored a book, ‘Media Buying and Planning - Principles & Practice in the Indian Context‘.