MUMBAI: Leo Burnett Worldwide’s integrated marketing services arm, Arc Worldwide, has won the digital creative mandate of online tax filing company, TaxSpanner.

The business will be handled out of the agency’s Mumbai office.
 
The mandate was given after a multi-agency pitch that included Webchutney, Digiqom and Pepper Square.

Arc will be developing the communication strategy for TaxSpanner, user interface assessment and a digital plan with focus on social media.
 
Arc Worldwide India head CVS Sharma said that the challenge will be to achieve a paradigm shift in consumer behaviour -- who otherwise choose the easy way of finding an agent or CA to file their tax returns.

“So we have to help consumers find the benefits of filing returns easily online with TaxSpanner”, Sharma added.
 
TaxSpanner CEO and co-founder Ankur Sharma said, “Arc’s integrated approach with digital and social media as drivers found resonance with our own thinking. The understanding of the medium and passion that Arc brought to the table helped us choose Arc as our digital partner.”

Arc’s client list includes Philip Moriss, HPCL, P&G, Piramal, Carrefour and SRF.