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AR Rahman joins JBL's new campaign

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MUMBAI: Manufacturer of audio solutions, Harman International India, has roped in AR Rahman, as the India brand ambassador for JBL by Harman‘s "Hear the truth" - a multi-year campaign featuring an evolving roster of international musicians.

In the coming weeks and months, Harman will launch its advertising campaign, social media engagement, intended to challenge listeners to "Hear the truth," a campaign designed to resonate with JBL‘s long-time fans and music lovers, through the artists and songs they adore.

Musicians across genres around the world will be inducted throughout this multi-year campaign. Harman will also re-launch the JBL website (JBL.com) featuring the brand tagline and introduce expanded e-commerce and multilingual capabilities.

 

Rahman will feature in the campaign highlighting "How AR Rahman listens to AR Rahman". He joins Grammy Award-winning rock band Maroon 5, rock bands Styx and Night Ranger.

During the course of the campaign, JBL aims to utilise social media channels to share unique behind-the-scenes video content and video shoots with the featured artists.

These engaging clips will showcase the commitment, artistry and vision that the musicians bring to their craft so listeners and fans can "hear the truth."

Rahman said, "The ‘Hear the truth‘ message from JBL is what I strive to achieve every day and I am proud to be part of this campaign. I‘m very fortunate to have passionate fans who expect exciting music from me - and I sincerely believe music should be heard the way every musician intends the audience to experience it. For me, that means it should be heard on JBL equipment."

 

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