MUMBAI: Apple Rush, the producer of Organic 100 per cent juice sparkling beverages, has retained the services of Jumpstart Marketing for its 2010 marketing and advertising campaign.

Jumpstart specializes in assisting companies in gaining access to mass market retail establishments through its network of sales representatives, media contacts and celebrity endorsements.
 
Says Jumpstart Marketing president Rich Cotler, "We are happy to begin our marketing campaign with the organic Apple Rush beverages. With our extensive portfolio we know this will be a constructive relationship that will have a positive impact on their exposure and brand awareness." 
 
Jumpstart claims to utilize its experience with mass-market retail channels and close tie-in with Hollywood celebrities and celebrity athletes to create brand awareness by achieving successful placement of a company‘s product(s) on celebrities where they can be seen on TV, in movies, and in magazines. This offers a significantly lower cost of promotion than traditional advertisements in the above-the-line media platforms as well as creating a product "endorsement", the company says in a release.
 
Says Apple Rush Co president Robert Corr, "Jumpstart Marketing offers us the opportunity to gain a substantial amount of exposure, and they have the experience to professionally market our beverage line."