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Apollo Munich gets Farhan Akhtar to promote health wallet plan

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MUMBAI: Apollo Munich Health Insurance has rolled out a new ad campaign to highlight the unique benefits of its health wallet plan. Health Wallet is a next-gen health insurance plan that not only addresses the current needs of the customers by paying for their hospitalisation but also covers their OPD expenses that are usually not covered by health insurance policies. Interestingly, health wallet also ensures affordability of continuing the policy in later years. 

The wallet plan creates a reserve kitty for the customers that can be used for a variety of out-of-pocket expenses. It also allows the user the flexibility of paying for non-payable items that are generally excluded from any health insurance. It pays for other medical expenses such as dental treatment, spectacles, Alzheimer’s, etc. Additionally, customers can even use this reserve amount to fund for co-payment and deductible cost.

Hence, the new health insurance category WINSURE has been built on the premise of wide-ranging benefits Health Wallet offers. Doctor consultation for prescribing spectacles, cost of spectacles, money available for today, pay for 50 per cent of their premium tomorrow (post five continuous renewals), allopathy, ayurveda and homeopathy coverage. Apollo Munich aims to convey the same message to masses with a series of TVCs starring its brand ambassador Farhan Akhtar. Each 20 seconder ad ends with the brand pay off—‘When your health insurance pays for the unusual – you are not insured, you are winsured’. 

#BeWinsured is a 360-degree campaign that will be leveraged both on traditional mediums like television, outdoor, radio along with key social media platforms of Youtube, Facebook, Twitter etc.

Apollo Munich Health Insurance chief marketing officer Nandini Ali says, “Keeping in line with our brand promise of ‘Let’s Uncomplicate’, we conduct regular market research to understand consumers’ sentiments and the gaps with respect to healthcare financing and we aim to bridge the same with our innovative health insurance solutions. Our latest innovation Health Wallet, introduced under the WINSURE category is a derivative of some very pertinent consumer insights (a) pressure on individuals to pay for day to day healthcare expenses like doctor consultancy, pharmacy, diagnostics etc. from their own pockets (b) affordability of health insurance premiums post retirement, and (c) need for an interesting healthcare financing tool for youngsters.”  

Cheil Group creative director Vijay Simha Vellanki adds, “In a low-interest category like Health Insurance, the challenge is to overcome ‘here comes another health insurance product’. So we needed something definitive, something that makes people sit up and take notice and each film simplifies an otherwise complex product, with all honesty. To bring alive this, we partnered with Farhan Akhtar, who represents everything that a health brand should embody – fit, active, positive, and trustworthy. So who better to speak for health wallet than he!”

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