MUMBAI: Apollo Hospitals has consolidated its media duties with Mindshare following a multi-agency pitch that took place in early December.

The GroupM agency was pitted against Madison Media in the final round of the pitch. The account size is pegged at around Rs 200 million.

Mindshare‘s Chennai office will service the account. Mudra Max was the incumbent agency handling Apollo Hospital Chennai account.

The agency has already started working on the business. It will soon launch the brand‘s national campaign with focus being on television and digital medium.

For the record, Lowe Lintas is the creative agency of record (AoR) for Apollo Hospital.