MUMBAI: The India operations of global communication consultancy APCO Worldwide has entered into a strategic partnership with Ahmedabad-based advertising agency Aakriti Promotions and Media, to focus on developing a comprehensive communication offer in the country.

APCO Worldwide India, Middle East and Africa executive director Philippe Maze-Sencier said, "India is a growing market for APCO and this partnership strategically integrates APCO and Aakriti‘s services to provide a 360-degree communication service to present and future clients."

APCO Worldwide India managing director Sukanti Ghosh added, "We are very excited about the opportunities we see in partnering with Aakriti, which will accelerate our plans for APCO‘s growth in India."

Aakriti managing director Pankaj Mudholkar said, "Our strategic partnership with APCO will help us provide integrated services to our existing clients and expand opportunities nationally. APCO‘s acclaimed strategic communication record mixed with Aakriti‘s expertise in above-the-line and below-the-line advertising activities will enable the partnership to deliver the best holistic service in the industry."

APCO and Aakriti recently partnered to deliver the integrated communication campaign for the Vibrant Gujarat 2011 Summit. APCO was the official relationship partner for the 2011 summit and has been retained for the 2013 summit.