MUMBAI: Chennai-based TVS Motor Company has roped in Bollywood actor Anushka Sharma as the brand ambassador for its ‘Scooty‘ range.

Sharma will be the face of all brand campaigns related to the TVS Scooty brand.

Bollywood actors Priyanka Chopra and Kareena Kapoor also endorse rival two-wheeler brands. Chopra is brand ambassador for Hero Honda‘s Pleasure while Kapoor endorses Mahindra & Mahindra‘s Rodeo.

According to TVS, this association with Sharma will strengthen the brand‘s commitment to its youth target audience and reinforces its positioning.

TVS Motor Company president marketing HS Goindi said, "Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand."

Sharma is also the face for brands like Canon, Reliance Netconnect and Nivea.

Preity Zinta was earlier the brand ambassador for TVS Scooty Pep.