MAM

Anuja Chauhan, Elvis Sequeira quit JWT

MUMBAI: JWT vice-president and executive creative director Anuja Chauhan has quit the organisation to pursue a career in writing.
 
 Joining JWT in 1993, Chauhan has been instrumental in executing projects like Pepsi, Frito Lays, Nokia and Nestle. She has also been responsible for many memorable catch phrases like Dil Maange More, Mera Number kab Aayega, Nothing official about it and Oye bubbly.


Her book, ‘The Zoya Factor’, has won the Cosmopolitan Magazine’s Fun Fearless Female Award for literature as well as the India Today Woman Award for Woman as Storyteller. 
 
She is currently working on a book tentatively titled The Battle for Bittor that is expected to be released later this year. Chauhan is also toying with the idea of joining the filmmaking business.


Also quitting the agency is Elvis Sequiera, who served JWT for three years as its vice-president.
 
Sequeira, having over 19 years experience in the advertising industry, left Percept to join JWT in 2007. Prior to Percept, he was with Lowe Lintas Mumbai, where he headed the Bajaj business. Sequeira has some great campaigns to his name namely Hamara Bajaj (new), ICICI-Prudential Life Insurance (‘Retirement from work, not life’), Jet Airways (image relaunch with the yellow rose campaign) and Royal Challenge (golf in airplane) among others.
 

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