MUMBAI: UK pubcaster The BBC‘s commercial arm BBC Worldwide has announced the appointment of Anna Gordon as director of global sales strategy, business development and planning.

She joins in a new role, designed to further develop the company‘s position as a world-class sales operator. Her role includes responsibility for the high level sales strategy and supporting the company‘s many sales teams around the world and at major markets including BBC Worldwide Showcase, Mipcom and MipTV.

BBC Worldwide president, global markets Paul Dempsey made the appointment. His role overseeing all BBC Worldwide‘s business across all non-English speaking territories around the world, also includes global responsibility for sales.

He said, "I‘m really proud of our sales operation. Customers all around the world respect our teams for their talent and professionalism. But we‘re not going to rest on our laurels. Our aspiration is to be even better, and Anna‘s role has been designed to help us to do that. She joins with excellent credentials from the BBC and I‘m looking forward to working with her."

Gordon said, "BBC Worldwide is a world-class sales operation and I am thrilled to be joining such a high performing team. I look forward to working with Paul and the global sales teams as they continue to build on this success for the future."

The appointment follows BBC Worldwide‘s reorganisation in April which saw the business reconfigured from divisional to geographical reporting lines across seven major markets, reflecting its ambition to grow internationally.