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Anita Nayyar to return to Havas Media as CEO, quits BCCL

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MUMBAI: Former Havas Media CEO for India and South Asia Anita Nayyar is returning to her old agency, after a short stint of four

months at Bennett, Coleman and Company (BCCL) as director customer strategy.

Nayyar will take up her old position at Havas Media from 14 August. Her last day at BCCL is 9 August.

Confirming her movement to Indiantelevision.com, Nayyar said, "I was missing the base of media agency where I have worked for 28 years. My journey with BCCL was very exciting and I learnt a lot here."

"I think when you are on the media side you don?t understand the concerns of the other side well. After being on this side of the table, I have understood how a publishing house or a media house, a conglomerate operates. In terms of expectations from an agency?s side, now it is well-grounded," she added.

Havas Media Asia Pacific CEO Vishnu Mohan said, ?We are delighted that Anita has decided to return to the agency. While I met many potential candidates over the last months, when the choice did open up I had no doubt in my mind that she would be the right person to helm the India and South Asia operations. Her network knowledge, prior track record, industry experience and seniority - made it all relatively easy for me to decide who to place my trust in."

Nayyar had joined Havas Media in 2007 as the CEO of MPG India. Later on, she was promoted to CEO of Havas Media for India and South Asia. Prior to joining Havas Media, she had also worked with Starcom and Mudra Communications.

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