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Anish Daryani joins Orchard Advertising as VP

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MUMBAI: Orchard Advertising has roped in former Ogilvy Africa general manager Anish Daryani as vice president and branch head at the agency?s headquarters in Bangalore.

Daryani?s key responsibility will be to strengthen and grow existing client businesses, cement relationships and look to grow Orchard Bangalore in the south market.

Orchard Advertising, a Leo Burnett Group agency, has clients like Wipro, SAB Miller, Essilor, Godrej, Colors, RIM and Piramal Healthcare.

Daryani said, ?I have always admired the Leo Burnett Group for the thinking agency they?ve been, since I started my advertising career. So when I got an opportunity to join Orchard, one of the three agency brands from Leo Burnett?s stable, taking it forward came very naturally to me.?

Orchard India SVP and brand partner Kaushik Mitra added, ?Anish is very driven, hungry and passionate about the business. Having diverse experience in categories such as FMCG, telecom, durables, automotive, healthcare and rural sectors he will strengthen Orchard?s position in the market.?

Daryani comes with over a decade?s experience in advertising and has done two stints each with Ogilvy and the Rediffusion-Y&R Group. Some of the brands he?s worked on include Tata Motors, Tata Nano, Tata Steel, Hutch (now Vodafone), Airtel, Kingfisher Airlines, Danone, Brooke Bond Red Label, The Economic Times, The Times of India, Colors, Linc Pens and The Statesman.

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