Anandi, Raju Srivastava top Ormax‘s popular character list

MUMBAI: Consumer knowledge firm Ormax Media has published the second edition of its "Characters India Loves" track.

As per the findings, Colors has consolidated its lead and dominates the charts with a 39 per cent share, as against 31 per cent in the last track, while Star Plus has seen a drop in its share from 30 per cent to 23 per cent this time.

Among the characters, Anandi of Balika Vadhu continues to be on top of the list, whereas Raju Srivastav is No. 1 in males and No. 3 overall.

Also, average character share of non-fiction shows has gone up to 24 per cent, from 20 per cent in the last track.

Characters India Loves is a quarterly study to measure the popularity of characters on Indian television.

The second edition reports the ranking of 180 most liked characters across various channels on Indian television. It also lists the top characters across gender, age, SEC and market segments. Further, the report also illustrates reasons for likeability of the top characters.

The track was conducted during the months of October-November. Interviews were conducted among 2500 respondents (70 per cent females, 30 per cent males) among the age group of 15-44 years, in SEC: ABC. The study was conducted across Mumbai, Delhi, Ahmedabad, Lucknow, and Indore.

Founded in July 2008, Ormax Media has partners like Star India, Colors, Zee Network, NDTV Imagine, Sony, SAB, UTV, Zoom, Big Broadcasting, Zapak, Radio Mirchi, Radio City, MyFM, What‘s On India, OTX Hollywood, WSG Motion Pictures and Friday Entertainment.

Latest Reads
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands
“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy.

MAM Media and Advertising Ad Campaigns
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories