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Analytics: Essence establishes hub in India to help data-driven solutions

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MUMBAI: Essence, a global digital agency, has announced the launch of its Global Analytics Hub in Delhi, India. The establishment will focus on campaign analytics for leading global clients. In addition, it will serve as R&D center for work in mobile analytics, machine learning, social data mining and customer analytics.

The newly opened unit will work closely with the agency?s analytics team in driving innovation and overall operational excellence. Qianqian Wu, global director of the hub, has plans underway to make several key senior hires, and considerably expand the current team in India.

?Launching the global analytics hub is a step in right direction and it supports Essence?s continued commitment to providing clients with superior, data-driven solutions,? said Wu. ?Investment in sound strategic solutions, advanced analytics and cutting-edge technology will be paramount to the success of the initiative.?

?We recognise the increasing importance of creating innovative and high quality data and technology solutions,? said Essence global head of analytics Anant Mathur. ?Opening the hub is critical in driving future readiness and growth for Essence in the analytics space globally, we have carefully chosen India for establishing the global hub given the progressive ecosystem of talent and technology available in India?

Essence, a global agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers, has clients such as Google, FrieslandCampina, Tesco Mobile and the Financial Times.

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