MUMBAI: Vizeum India, part of the Aegis Media group, has won the media duties for Amrutanjan.
 
The size of the account is pegged at Rs 150 million. The account was previously handled by Media Direction, the social and rural communications group of RK Swamy BBDO.
 
Says Vizeum Media MD Indian subcontinent S Yesudas, "This is strategically a big win for us. We are committed to working with Amrutanjan as their extended brand management team and not just the media AOR. This business will be handled out of our Chennai office under the leadership of Vizeum South GM EM Sreeneelakandhan."
 
Vizeum India handles brands such as ESSAR Group, Luxor/Parker, BSA Motors, Giovani and iPlayUp.