AMO bags Mobell’s creative mandate

MUMBAI: AMO Communications, the Percept Hakuhodo company, has won the creative account of Singapore-based Mobell‘s mobile handset business, following a two-month multi-agency pitch.

The account will be handled out of AMO‘s Delhi office.

For the Indian market, Mobell has partnered with Salora International Ltd. 
"The client at this point of time was looking at a consumer relevant change in the brand positioning in order to achieve penetration in key markets. Our strategic thinking and creative execution matched the client‘s requirement, which helped us clinch the business," said AMO MD Elvis Dias.
The agency has identified a creative team with expertise in the telecom, mobility and consumer durable space, to service the account. “The first thing we plan to do now is to dig our heels deeper into this complex and dynamic market in order to arrive at a long term inter-communication plan,” added Dias.

Salora International Ltd head – marketing Atul Jasra said, "We were looking for a partner who could drive our growth at an accelerated rate and we found that in AMO. With this association, we hope to build a personal connect with our consumers who make Mobell a part of their everyday lives.”
AMO Communications also handles accounts of NEXT (electronic retail chain), Elbit, Indian Oil Corporation, Punjab Tourism, Goa Tourism, Rajasthan Tourism, Shakti Bhog Foods, BILT, and CSRI.

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