MUMBAI: Television continues to reach more people over more platforms, according to media research company Nielsen.

The amount of television viewing in the US remains high. In the second quarter of 2010, the average person watched more than 143 hours of television per month. This rate of consumption is essentially flat compared to the same period a year ago.

However, the emergence of the DVR as a widely distributed device has changed viewing behaviours in many homes. The average person living in a DVR home watched 24 1/2 hours of DVR playback during this period. Looking at demographic groups more closely, the age group that watched the most television by DVR playback was viewers aged between 25-34. That demographic watched 29 1/2 hours of DVR playback per month.