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Americans watch 143 hours of TV a month: Nielsen

MUMBAI: Television continues to reach more people over more platforms, according to media research company Nielsen.


The amount of television viewing in the US remains high. In the second quarter of 2010, the average person watched more than 143 hours of television per month. This rate of consumption is essentially flat compared to the same period a year ago.
 
However, the emergence of the DVR as a widely distributed device has changed viewing behaviours in many homes. The average person living in a DVR home watched 24 1/2 hours of DVR playback during this period. Looking at demographic groups more closely, the age group that watched the most television by DVR playback was viewers aged between 25-34. That demographic watched 29 1/2 hours of DVR playback per month.











Overall Usage Number of Users 2+ (in 000‘) - Monthly Reach.





















 Q2 2010Q1 2010Q2 2009% Diff Yr to Yr
Watching TV in the home286,648286,225284,3060.82%
Watching Timeshifted TV97,91494,59982,67718.43%

Monthly Time Spent in Hours: Minutes Per User 2+



























 Q2 2010Q1 2010Q2 2009% Diff Yr to Yr
Watching TV in the home143:37158:25143:51-0.2
Watching Timeshifted TV (all TV homes)9:279:369:3617.7
DVR Playback (only in homes with DVRs)24:2725:4824:111.1
 

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