Mumbai: Luggage brand American Tourister has launched a new television campaign to promote its new offer of tourist bags.
Conceived by Contract Advertising, the new ‘Inseparable ad campaign highlights the identity of American Tourister through its new collection that is high on "quality" and "style".

It also has a ‘Jodi Offer (couple offer) which gives customers discount when buying a pair of American Tourister bags.

The ‘Inseparable TVC is positioned with the onset of the wedding season and accompanying gifting opportunities at a time when people are planning their honeymoons and other vacations.

The campaign is set in the city of Varanasi. The TVC captures the emotions of a foreign tourist who is separated from her partner amidst the crowd. With an American Tourister in hand, she embarks upon a hunt for her partner with the help of the people of Varanasi, who guide her by recognising her luggage.

Contract Advertising chairman and chief creative director Ravi Deshpande said, "The latest television commercial, crafted around the unique offering of matched strolleys for couples, attempts to up the creative ante at different levels. It dials up the international quotient by showing the exotic side of Benaras, and brings in romance, with the idea of Inseparability."