MAM

American Tourister unveils its latest ‘Inseparable TVC

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/04/19/ads.jpg?itok=vb19RjpN

Mumbai: Luggage brand American Tourister has launched a new television campaign to promote its new offer of tourist bags.

Conceived by Contract Advertising, the new ‘Inseparable ad campaign highlights the identity of American Tourister through its new collection that is high on "quality" and "style".

It also has a ‘Jodi Offer (couple offer) which gives customers discount when buying a pair of American Tourister bags.

The ‘Inseparable TVC is positioned with the onset of the wedding season and accompanying gifting opportunities at a time when people are planning their honeymoons and other vacations.

The campaign is set in the city of Varanasi. The TVC captures the emotions of a foreign tourist who is separated from her partner amidst the crowd. With an American Tourister in hand, she embarks upon a hunt for her partner with the help of the people of Varanasi, who guide her by recognising her luggage.

Contract Advertising chairman and chief creative director Ravi Deshpande said, "The latest television commercial, crafted around the unique offering of matched strolleys for couples, attempts to up the creative ante at different levels. It dials up the international quotient by showing the exotic side of Benaras, and brings in romance, with the idea of Inseparability."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Roda%20Mehta.jpg?itok=qX60_49A
AAAI honours senior media planner Roda Mehta

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry. The AAAI...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vaibhav-Odhekar.jpg?itok=uTHBo16N
Ad platform POKKT appoints Wahab as VP

MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted,...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Myntra-%20Novi.jpg?itok=yrsvyXpI
Myntra launches digital campaign with customer

MUMBAI: Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) – Myntra’s flagship biannual sale, from the north-east region...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Haresh_Nayak-OOHZONE.jpg?itok=aNE3huzC
Posterscope India launches OOHZONE

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/AkashBanerji.jpg?itok=tQ9cR-PH
We aim at building a parent-approved, kids' favourite brand, says Voot's Akash Banerji

MUMBAI: Viacom18’s VOOT is all set roll out a hi-decibel campaign for its kids content segment – Voot Kids. The campaign will have two TVCs in three languages -- Hindi, Kannada and Marathi, depicting six situations.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/savlon.jpg?itok=u-yZJbs0
ITC's Savlon campaign bags gold at Cannes

MUMBAI: ITC’s ‘Savlon Healthy Hands Chalk Sticks’ campaign has been a big winner at Cannes PR Lions 2017. It has secured top honors with a Gold in the healthcare & wellbeing category. The campaign, conceptualized by Ogilvy & Mather and produced by Good Morning Mumbai, was aimed at...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Gaurav%20jeet%20Singh%20and%20Amin%20Lakhani.jpg?itok=_xNg1fCz
Brooke Bond India’s transgender band sizzles Cannes stage

MUMBAI: After bringing glory to India by winning the Cannes Grand Prix Glass Lion at one of the world’s most prestigious advertising and creativity awards, India’s first transgender band, the Brooke Bond Red Label 6-Pack Band set the stage ablaze, with their live concert at Cannes this evening....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Rajiv%20Shah%20and%20Mukti%20Kumaran.jpg?itok=lB3UrCEq
MEC India pockets NMIMS media mandate

MUMBAI: MEC India has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA - SCE). The appointment was the culmination of a competitive pitch process against undisclosed agencies. The account will be handled by MEC’s Mumbai branch.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories