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American Swan is PWI’s official lifestyle clothing partner

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MUMBAI: Indian online fashion and lifestyle brand American Swan announced its association with the IPL team -Pune Warriors India (PWI). The brand is the official lifestyle clothing partner for the team this season and the Warriors will be seen wearing co-branded American Swan apparel. This association will be promoted by both partners through their digital properties; their official site and social media channels.

As a part of its social & digital marketing campaign, American Swan will leverage the Pune Warriors association to create a social buzz. American Swan’s customers, Facebook fans and twitter followers will get an opportunity to participate in contests, promos and campaigns on their social media channels and e-commerce website; these will include a chance to meet the IPL franchise’s star players, win passes to their matches and also win signed merchandise.

American Swan director, CEO Anurag Rajpal said, “We are very happy to announce our partnership as the official lifestyle clothing partner of PWI. The brand: its products, brand communication as well as our marketing approach are aimed to connect with the youth and young achievers.”

PWI spokesperson Abhijit Sarkar said, “We had a fair expectation of American Swan brand and products considering their approach to fashion and lifestyle. However, the products, which have been customised for our team by the brand, have truly exceeded our expectations. The brand’s style philosophy goes very well with our team’s spirit.”

American Swan adds that the sales that the brand has witnessed from its own portal as well as through aggregators like Jabong, Myntra, Yebhi, Flipkart, Snapdeal and Homeshop18 is encouraging. Online retail it notes has seen a heavy overlap with social networking and search due to aggressive marketing and strong inclination towards social commerce. This insight has been the driving force behind American Swan opting for Digital Marketing as the primary channel to build the brand as well as drive trials and purchase.

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