MAM

AME: Ogilvy wins three gold

MUMBAI: Indian agencies were placed well at the 9th edition of Asian Marketing Effectiveness Awards, with all the 19 shortlists being on the winning side.


While Ogilvy won top honours with three gold, BBDO India took home one gold.


Ogilvy & Mather‘s ‘BlackBerry boys‘ won gold in the category of best insights/strategic thinking; its ‘how we sold chocolate bars equaling more than 2.5 times the Great Wall‘ and ‘how ringing the bell can reduce violence against women‘ were recognised  in best insights / strategic thinking group.
 
The agency also won three silvers and one bronze.


BBDO India‘s ‘W.A.L.S. - women against lazy stubble‘ campaign was omnipresent.


This project won five awards in different categories, with one gold, one silver and three bronze awards.


It won a gold metal in the category of best marketing campaign for national brand development.
 
 
Mindshare India‘s ‘use mobile save paper‘ campaign won two metals with a silver in most effective use of interactive marketing category and one bronze given in the most effective use of eco/green marketing group.


The evening‘s most celebrated, Platinum award, went to Clemenger BBDO & Proximity, Melbourne for its campaign called ‘how hiding a restaurant proved that Yellow Pages worked better than ever - The Hidden Pizza Restaurant‘. The project was executed for Sensis - Yellow Pages Australia.
































































































































Winners 2011:
GoldBlackBerry BoysOgilvy & Mather MumbaiVodafone Essar Most effective use of advertising
Gold How we sold chocolate bars equaling more than 2.5 times the Great Wall Ogilvy & Mather Mumbai Cadbury Kraft India Best insights / strategic thinking
Gold How ringing the bell can reduce violence against women Ogilvy & Mather Mumbai Breakthrough: bring human rights home Best insights / strategic thinking
Gold W.A.L.S. - Women Against Lazy Stubble BBDO India P&G Best marketing campaign for national brand development
Silver Pulsar & Stunting: Creating India‘s best selling sports bike Ogilvy & Mather Mumbai Bajaj Auto Best sustained success
Silver Dove - Damage Expert Ogilvy & Mather Mumbai Unilever IndiaBest sustained success
Silver Project Swasthya Chetna Ogilvy & Mather Advertising Hindustan UnileverMost effective use of sponsorship and event marketing
SilverW.A.L.S. - Women Against Lazy Stubble BBDO IndiaP&GBest integrated marketing campaign
Silver Use Mobile Save Paper Mindshare India Idea Cellular Most effective use of interactive marketing
Bronze How we sold chocolate bars equaling more than 2.5 times the Great Wall Ogilvy & Mather Mumbai Cadbury IndiaBest integrated marketing campaign
BronzeW.A.L.S. - Women Against Lazy Stubble BBDO IndiaP&GMost effective use of public relations
BronzeW.A.L.S. - Women Against Lazy Stubble BBDO IndiaP&GBest insights / strategic thinking
BronzeW.A.L.S. - Women Against Lazy Stubble BBDO IndiaP&GBest ideas
BronzeGerman Engineering Made in India DDB Mudra Volkswagen India Most effective use of advertising
Bronze This Beauty Never Sleeps Mindshare India Hindustan Unilever Best brand loyalty marketing campaign
BronzeGerman Engineering Made in India DDB MudraVolkswagen India Best insights / strategic thinking
Bronze Save our Tigers Dentsu Communications Aircel, India Most effective use of eco / green marketing
Bronze Use Mobile Save Paper Mindshare India Idea Cellular Most effective use of eco / green marketing
Bronze Siemens Ecovatives RK SWAMY Media Group Siemen, India Most effective use of eco / green marketing

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