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Amazon Prime Video targets airline travellers

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MUMBAI: Amazon is making full use of people’s busy lives by demonstrating how its Prime Video fits in perfectly with their need for convenience.

To highlight how Amazon Prime Video can be everyone’s travel companion, Leo Burnett India came up with a way of communicating the message at the best location possible – the airport. Utilising the boring wait time that passengers have to suffer before their luggage arrives, Amazon Prime Video showcased its wide range of movies and TV shows on the conveyor belt. The activity was carried out at the Bengaluru airport for 10 days. The brand has also planned to amplify the activity by carrying it out at other airports across India.  

The video seamlessly captures people’s need for entertainment on-the-go and how Amazon Prime Video can be their new travel accessory. It also captures some really candid moments of travellers’ surprised, shocked and happy reactions that made the activity a huge success. In ten hours, the conveyor belt saw close to 30,000 travellers interacting with the boxes. 

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