MUMBAI: With an increasingly competitive television environment, accelerating further with a plethora of high profile events like the IPL and elections, aMap overnight ratings system has become a vital instrument for various decision makers. And therefore, coping up with this increased role, aMap has made senior level organisational changes.
Joseph Eapen who till recently was the CEO of aMapDigital, aMap‘s exclusive panel for DTH homes, has taken over Amit Varma‘s role as aMap CEO. Eapen will continue to head aMapDigital too while Varma be moving on from the organisation.
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Eapen is an audience measurement veteran. He managed the first peoplemeter service in the Gulf for AGB Gulf for almost a decade in the 1990s. He was also instrumental in the launch of TGI (world largest single-source studies) in the Gulf region. Says aMap and DecisionCraft founder and MD Raviratan Arora, "His in-depth knowledge, leadership and business acumen will serve as invaluable asset as aMap strengthens its core operations and expands its services with a host of measurement initiatives." |
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Meanwhile, Jiniti Shah, as VP (sales, business development & research) would head the business and development activity and would focus on selling aMap‘s services and DecisionCraft‘s revenue management suite to the broadcasters in India and Asia Pacific. |
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Ravi Katoch would now focus on selling aMap and DecisionCraft services to the non-broadcaster segment. |
