MUMBAI: TBWA has bagged the creative duties for Amanora Town Centre (ATC), a recently-opened lifestyle retail centre in Pune, following a multiagency pitch.

Situations Advertising was the incumbent agency on the account.

The agency‘s Mumbai branch will handle the account and the media budget is estimated to be Rs 100 million.

ATC, a shopping, lifestyle and entertainment centre, commenced operations in August, 2011. ATC belongs to City Realty Development, which is a joint venture between City Corporation and Horizon Realty Fund.

Everstone Capital is the investment manager of Horizon Realty Fund.