MUMBAI: Madison Media has appointed Amandeep Khurana as COO of Madison Media Plus. He will be based in New Delhi and will lead the Bharti AOR.

Khurana moves in from Spice Global group where he was head of marketing services and consumer insights.
 
In his 15 years of marketing experience, Khurana has also worked with agencies such as Rediffusion and Bates in brand planning.

Madison Media Group CEO Punitha Arumugam, "I am delighted to have Amandeep join our team and I am sure he will add a lot of value to our clients’ business through his diverse experience."

Khurana added, "My previous roles in creative agencies and on the client side have sensitised me to the need for boundary-less thinking. mining consumer insights and applying them on a continuum of consumer touch-points is the need of the hour. At Madison, there is an opportunity to initiate a practice of “Strategic Planning sans Frontiers”. I am looking forward to this new innings in my career."
 
Madison Media handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Asian Paints, Tata Tea, Bharti Axa, Dish TV, Imagine TV, Times Television Network and Indian Oil.