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Amagi Mix to cost-effectively manage media for SMEs

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MUMBAI: Revolutionising the media planning and buying business in India, Cloud broadcast and targeted advertising platform provider Amagi has launched an online media planning and buying commerce platform - Amagi Mix. It is targeted at the Small and Medium Enterprises (SMEs). With this, the SMEs are a step closer to tackle the advertising heavy weights and plan to launch television campaigns at an affordable cost.

The plat offers over 50 channels to advertisers to pick from, including regional and national channels to target a specific region. The inbuilt algorithm further strategizes media plans based on the target group, priority markets and the budget. SMEs can also choose to take Amagi's in-house creative services are further available to SMEs to create spots. The online consultancy is also supported by an offline customer service call centre.

Amagi cofounder Baskar Subramanian said, "We are entering a new market segment that has a great potential. With competition getting local, no brands are national today. The heterogeneity of brands is basically because of the growing demand and constant change in consumer consumption patterns. The need of geo-targeting will increase for brands even while advertising on television."

By next three years, Subramanian is expecting 20 per cent of advertising by SMEs to happen via Amagi Mix. The network is also launching a television and digital campaign for a month to promote the service.

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