MUMBAI: Amagi Media Labs has appointed LS Krishnan for a senior leadership position. He will directly report to the management.

Krishnan joins in from Sakal Group where he was working as the head of business.

Amagi co-founder KA Srinivasan said, “It gives me immense pleasure to announce that Krishnan will be joining the Amagi family. He will play an exciting new role in the Amagi growth chart.”

On his new role Krishnan added, “I am excited about my new role in a dynamic company like Amagi. I believe Amagi is paving way for a new segment of TV advertising that is giving SMEs a level playing field to compete with national brands for eyeballs.”

Krishnan comes in with over 25 years of experience in media. He has also worked with Mudra Communications and GroupM.

Based in Bangalore, Amagi Media is a player in smart advertising on TV.