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Alok Kumar Ghosh quits Bates 141 to float own venture

MUMBAI: Alok Kumar Ghosh has put in his papers at Bates 141 Chennai as senior creative director to float his own venture.


Says Ghosh, "Currently, I am serving my notice period and will be with the agency till 31 August."













Ghosh has partnered with Bates 141 Chennai art director K Mony to set up his own designing division that will operate in the space of designing corporate identity, brochure and packaging.


"As far as the Chennai market goes, it is not at all increasing and my experience wouldn‘t be used in any other agency to its optimum. Also, I didn‘t want to shift base from Chennai. Therefore, I decided to start a designing division of my own," Ghosh says.


Ghosh‘s first account will be an Africa-based company which outsource their designing and packaging to India. "This is an account which I nurtured for three years. I brought it from TBWA to Bates and now I will be handling the designing for it," avers Ghosh.


With an advertising career spanning 25 years, Ghosh has worked with agencies including Mudra, McCann, JWT, RK Swamy BBDO and TBWA.

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