MUMBAI: Allied Media, the media planning, buying and evaluation arm of Percept, has appointed Santanu Bhattacharjee as the business head for team Panasonic.

Based in New Delhi, Bhattacharjee will be responsible for spearheading the entire business vertical of Panasonic account.

Backed with a team of professionals specialising in consumer electronics, he will be strategising and servicing for all the categories of Panasonic and its physical distribution channel partners nationally. He will also be advising the client on media penetration in different geographical markets.

Bhattacharjee will be reporting to Allied Media AVP Surbhi Murthy.

Murthy said, "In today‘s age clients‘ needs have been changing on a daily basis. Each category has its own speciality and every major client has specific needs based on their various product life cycles. By getting Shantanu on board, we are consolidating our resources to form a customised team to meet the needs of Panasonic as a client."

Bhattacharjee has experience spread over a decade. Prior to joining Allied Media, he was director - The Exchange at MindShare. He has also worked with Percept and IMG.