MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept, has appointed Priya Iyer as business director for its South office.
 
Iyer will report to Allied Media VP PM Balakrishna and will look after the media business across the south region, prominently in Bangalore and Chennai.

Earlier, Iyer was director at Catalyst, a unit of Havas Media.
 
Said Iyer, "This move is challenging and different, as along with everyday functional responsibilities of the office, delivery of a strong strategic product and client relationships will be a priority. Allied is a growing agency and offers a wide canvas, where many integrated services can be incorporated for holistic planning."
 
Iyer was also associated with companies like Starcom and Maxus, handling clients in Mumbai and Bangalore from across industries such as automobiles, retail, banking, IT and FMCG.