Allied Media’s new biz wins are worth Rs 1.5 bn

MUMBAI: Percept’s media buying and planning division Allied Media said in a statement today that it has won businesses worth Rs 1.5 billion over last two months.

The new clients of the agency include DB Realty, Sahara Q Shop, Baskin-Robbins India, Just Dial, Italy Tourism, and DSK Hyosung.

The company said that the marketing spends of these brands is a good Rs 1.5 billion. Allied Media will offer these clients a 360 degree media service, which would encompass strategic planning, media buying and implementation.

With this, the capitalised billing of Allied Media has scaled up to Rs 12 billion. Allied media has set up a new special business cell and a core strategy cell supported by Data Centre. This initiative has resulted in Allied Media bagging these key clients, the agency said.

Geared to meet the emerging market scenario, the strategy cell promises to offer its clients consulting, modeling and easy-to-use customisable software solutions for communication planning, ROI modeling, targeting and segmentation. The newly introduces business cell and strategy cell that aims to give the clients a competitive advantage in the media and communications domain.

Allied Media CEO Shripad Kulkarni said, “On Buying and Implementation, for some time now, we are already the best in class. Our USP is our unique approach to marcom solutions for our clients. Marcom Solutions have got to be customised and dynamic. And, our approach fuses marketplace dynamics, consumer research, statistical analytics and practical common sense analytics in good measure. As we hone it better, it will deliver even better results.”

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