Allied Digital Services ropes in Gaurav Bahirvani as CMO

MUMBAI: IT services and solutions provider Allied Digital Services has appointed Gaurav Bahirvani as its global chief marketing officer.

Bahirvani will report directly to chairman and managing director Nitin Shah and be based at the company‘s headquarters in Mumbai.
Bahirvani will work in close collaboration with the senior executive team and will lead to global brand development, marketing communications strategy and all communication functions including advertising, media relations, investor relations and public relations.

Said group chief executive officer Bimal Raj, "As we continue our rapid growth in major global markets, it is important that we take a more brand driven customer-focused view of our overall marketing strategy. We feel Gaurav‘s marketing acumen and brand leadership makes him the right leader for this position."
Bahirvani has worked with various multinational corporations such as PricewaterhouseCoopers, Colliers International and EQUiTOR-Interbrand Consulting United Utilities among others.
Adds Shah, "With Gaurav‘s broad-based experience, we strongly believe he will play a pivotal role in our transformation journey and help our business achieve sustainable growth and accelerated success."

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