MUMBAI: Allen Solly has launched a new campaign on its theme of Friday dressing. The new TV commercial, conceptualised by Ogilvy & Mather Bangalore, has the core message of "Adios Stressing, Hello Friday Dressing".

This TVC is done in the form of a musical, and is directed by New York-based director Marc Wilkins. It is one of the first commercials in India to use the Acapella form of music where all instrumentation is done by human vocal chords. Mumbai-based Nomad Films is the producer of this commercial.

Ogilvy Bangalore president Simmi Sabhaney said, "The creative idea comes from a universal human truth, that what we wear hugely influences how we feel. So if you are clad in Friday Dressing, you are bound to be infused with the spirit of a Friday on any day of the week. This lightness is infectious, and can result in an office full of happy people loving what they do, and doing a great job of it."

Speaking on the new film, Ogilvy Bangalore executive creative director Joono Simon added, "This is the story of a happy office where everyone dresses everyday like it is a Friday. That is, they are smartly coordinated in stylish work casuals from Allen Solly. Which of course removes all stress, keeps their spirits high and gets them to approach work with a relaxed frame of mind."

The brand‘s vision is to lighten up the workplace. And it does that through a whole new range of work casuals in bold colours, innovative fabric and young fits.