MUMBAI: Introducing the country‘s first outdoor media knowledge repository, All About Outdoor has teamed up with Havas Media to launch Outdoor Media Plan. The official launch of the entity is slated on 1 July.

The initiative is an online knowledge bank of trade insights, which will showcase tailor made ready-to-use reports, helping meet the objectives of brand custodians, media planners and buyers and media asset owners, who often struggle with sourcing dependable information while planning their outdoor media campaigns.

It will collate and process inputs on customised research gathered from nationwide knowledge partners, bringing in credible extracts on category spends, brand-wise-investment, supplier database, innovations, media-price benchmarking, latest campaigns and emerging technologies.

All these services will be available as paid reports and Outdoor Media Plan will also engage in offline corporate consultancy and preparation of need based reports for clients.

Outdoor Media Plan founder and chief strategist Ankur Rastogi said, "Bringing in structured knowledge is one of the key prerogatives that this industry needs and I strongly feel this will not only broaden the horizons, but with the experience of our knowledge partners, it will put forward instant marketing solutions for trade professionals."

Havas Media India and South Asia chief executive officer Anita Nayyar said, "We are delighted to be a strategic partner in this new venture as we have always believed in the power of knowledge for our others offerings on TV, print, radio and digital. Outdoor advertising has not grown at the expected rate and to attain growth and maturity we need to invest in research and knowledge. I‘m glad that Havas Media is a co-custodian for this initiative."