MUMBAI: Recruitment and human resources training firm Alchemist and BCIDS, under the academic guidance of SP Jain Institute of Management and Research, has launched the Professional Programme in Media Management [PPMM]. 
 
Designed for working executives in media sales houses, media agencies and client brand function, PPMM is an eight-week programme that covers all aspects of media over 45 capsules of two hours each.
 
The course modules will cover communication and media strategy, tactics and implementation, the art of buying and selling, translating client and planning briefs into answers, negotiation and presentation skills, client priorities, perceptions and needs, integration and evaluation of media properties, creating win-win proposals, differences and culture of various media agencies, budgeting, accountability to the client etc. 
 
Said Alchemist founder and chief consultant Anujita Jain, "With SP Jain and BCIDS contributing in giving the training a formal shape and guidance, we couldn‘t have asked for a better team. I hope corporates do come up to nominate their most potent talent so that they perform better and faster."