Akshay Kumar to endorse Manappuram General Finance

MUMBAI: Manappuram General Finance and Leasing Ltd has appointed Bollywood actor Akshay Kumar as brand ambassador.

Akshay will join other super stars of the South namely, Mohan Lal in Kerala, Puneet Rajkumar in Karnataka, Victor Venkatesh in Andhra Pradesh and "Chiyan" Vikram in Tamil Nadu.
Manappuram Finance is the first NBFC in Kerala to get a rating of A1+ from ICRA and a long term rating of LA+ from ICRA for its working capital limit of Rs 6 billion under BASEL II norms. Manappuram Finance has over 1100 branches across 15 states, a staff strength of over 8,000 people and customer base of over 6 lakhs.
According to Manappuram Finance V P Nandakumar chairman, Indian households own 20,000 tons of gold which amounts to two third of the country‘s GDP and the total size of mortgaged gold is 1500 tons. Manappuram Finance is managing over 26 tons of mortgaged gold assets. 
"A new regional approach to marketing of products will be made with more focus on regional communication strategy by having local dialogues to reach out the masses. These brand ambassadors will help us to connect and communicate Manappuram Brand values to its current and prospective users," said Nandakumar.

Latest Reads
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety - Kartik Aaryan

Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand.

MAM Marketing MAM

Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.

MAM Media and Advertising Media Agencies
StayUncle opens hotel rooms for LGBTQ

Hotel booking website Stay Uncle has launched a unique marketing campaign to address the problem of hotel booking for the LGBTQ community.

MAM Media and Advertising Ad Campaigns

Adding yet another feather to her cap, Deepali Chaudhary, Operations Director at NetBiz, a 360-degree digital performance-driven agency, was named the ‘Woman Digital Personality of the Year’ at the Chief Digital Officer (CDO) Summit 2018.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories