MUMBAI: Aje and The Football Association in England (The FA) have signed a two-year exclusive license agreement.

As per this Aje‘s brand Big Cola has become an official promotional licencee in six countries across Asia.

The Big Cola campaign will be activated in six countries: India, Thailand, Vietnam, Indonesia, Laos and Cambodia. 
 
The launch was held at Wembley Stadium in England with the presentation of the campaign ‘Big Cola, Be Champion‘ to cheer on the England team during their Uefa 2012 European Championship qualification campaign.
 
AJE Group will soon be launching its flagship brand Big Colala, a no caffeine cola, in India. After a positive response from Thai customers in 2010 to the special England promotional packs that increased sales by 20 per cent, Big Cola is looking to continue to bring happiness and excitement to all their football fans. The company has renewed its agreement for two consecutive years to continue supporting The Three Lions and will also add its support to The FA Cup.
 
Using official imagery and footage from previous FA Cup matches, Big Cola will create a marketing campaign for television, print, Out of Home and digital media to support the launch of the special promotional packs in the first quarter of the year.

In India, Pix airs the FA Cup.