MUMBAI: Ajay Naqvi has joined Mudra India as EVP and head - North & East.

Prior to this, Naqvi was national business head for Airtel at Rediffusion Y& R.
 
Commenting on the appointment, Naqvi said, "My biggest challenge would be to bring simplicity back into advertising."

In his new role, Naqvi will be responsible for spearheading greater growth in the region and delivering on critical fronts such as creative product, client relationships and new business. 
 
Said Mudra India CEO Jude Fernandes, "With his mix of passion and enthusiasm, he is perfectly suited for the position and I‘m sure that his addition will infuse the team with new enthusiasm to deliver better solutions and results for all our partners."

Naqvi brings with him over 10 years of experience in the industry across agencies such as Ogilvy & Mather, Leo Burnett, Bates Asia and Rediffusion. He has worked on a variety of businesses such as Castrol, Indian Oil, Amaron, Tata Motors, DHL, HPCL, Nokia, Heineken, Airtel and campaigns like Sumo Victa- ‘Kuch Log Sumo Chalate Hain‘ and Safari- ‘Reclaim your life‘.