Airtel gets a new brand identity and logo

MUMBAI: Bharti Airtel, the global telecommunications company, has unveiled its new logo and look for its operations in 19 countries in Asia and Africa.

The unveiling of the new identity marks the achievement of 200 million customers by the company.
The new face of Airtel, designed by its creative agency JWT, is youthful, international, inclusive and dynamic and the red colour continues to represent the dynamism of the company.

With the new curved addition, Airtel intends to gain instant recognition across diverse international markets. 
Bharti  Airtel chairman and managing director Sunil Bharti Mittal said, “Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.”

AR Rahman has also made a refreshed version of the original Airtel tune.

Airtel will launch its 3G services in India by the end of 2010.

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