MUMBAI: Aircel has launched its new brand campaign titled ‘Joy of Little Extra‘ which captures a slice from daily life pertaining to the joy experienced when one unexpectedly gets a little extra.

Under the new ad campaign, Aircel will launch products and services which will offer that "little extra" in value for its subscribers through all its products, be it Extra SMS‘, Extra Talk time or Extra Data.

Aircel‘s new campaign is a series of commercials, on the plank of always bringing to its subscribers that joy of a little extra. The campaign is conceived by McCann Worldgroup India.

Aircel chief marketing officer Anupam Vasudev said, "With the launch of our new ‘Joy of Little Extra‘ campaign, we hope to bring more joy to the lives of our customers by giving them opportunities to feel that unexpected ‘Extra‘ happiness through the use of our products and services. By means of this, we also wish to get closer to the hearts of our customers and continue to build on our commitment to them. The new campaign series will see three products launches shortly."

The ‘Joy of Little Extra‘ is based on customer insights highlighting that joy is not always derived by big things in life, such as an increment at work or additional funding for business but the same happiness could also be felt through little things like getting an extra run in a friendly neighbourhood match or getting a few extra minutes to complete an examination paper.

The new campaign highlights the power of ‘Extra‘ as delivered by Aircel‘s voice and data products as a simple way of bringing big happiness.